In Session #63 of In the Den with Dr. Jenn released last October, I spoke about the politics of breast cancer. Although I don't have a podcast session this fall on the topic, I would like to reiterate how important I think it is to "Think Before You Pink."

There are so many products with pink ribbons on them. Breast Cancer Awareness is the "darling" of corporate American because it makes the corporations look like they care about our mothers, daughters, sisters, and friends. It's an incredibly powerful emotional marketing ploy. While a SMALL portion of what you pay for the product may go to breast cancer research, I think it's very important to know where the money is being directed, how it's being used, and whether the company produces products that could be CONTRIBUTING to the increase in breast cancer (e.g., environmental toxins, increased estrogen-like ingredients and additives).

I appreciate the work of Breast Cancer Action because they direct their attention and research funds towards prevention. And they offer a lot of helpful educational information on their web site!